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    Indispensible (Free) Tool for Media Buyers, Sellers and Planners

    Do you buy, sell, or plan media? Then you owe it to yourself to download the incredibly nifty Swiss Army knife of calculators the Laredo Group is giving away...for free. It slices

    Author Date published September 4, 2008 Categories

    ROAS.jpgDo you buy, sell, or plan media? Then you owe it to yourself to download the incredibly nifty Swiss Army knife of calculators the Laredo Group is giving away…for free.

    It slices. It dices. It calculates Return on Ad Spend (ROAS)…and so much more. This nifty JavaScript tool also can figure out reverse ROAS, compare scenarios, total campaign impressions, CPM, effective CPM and media cost.

    Interactive advertising sure requires a lot of figgerin’. This nifty tool takes a lot of work out of that brain-busting chore. You can download it here.

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    Whitepapers

    US Mobile Streaming Behavior
    Whitepaper | Mobile

    US Mobile Streaming Behavior

    5y

    US Mobile Streaming Behavior

    Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

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    Winning the Data Game: Digital Analytics Tactics for Media Groups
    Whitepaper | Analyzing Customer Data

    Winning the Data Game: Digital Analytics Tactics for Media Groups

    5y

    Winning the Data Game: Digital Analytics Tactics f...

    Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

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    Learning to win the talent war: how digital marketing can develop its people
    Whitepaper | Digital Marketing

    Learning to win the talent war: how digital marketing can develop its peopl...

    2y

    Learning to win the talent war: how digital market...

    This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

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    Engagement To Empowerment - Winning in Today's Experience Economy
    Report | Digital Transformation

    Engagement To Empowerment - Winning in Today's Experience Economy

    2m

    Engagement To Empowerment - Winning in Today's Exp...

    Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

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