Where's McCain's Keating Search Response?

  |  October 7, 2008   |  Comments

As McCain-running mate Sarah Palin pairs Barack Obama with “domestic terrorists,” the Obama camp is flinging mud right back

ClickZ_Campaign08_katefinal.jpgAs McCain-running mate Sarah Palin pairs Barack Obama with “domestic terrorists,” the Obama camp is flinging mud right back. The campaign is counteracting the William Ayers-related attacks, while dredging up John McCain’s Keating 5 past.

You may have heard about the new site from the Obama campaign, which houses videos and links to news articles about his rival’s connections to the financial scandal we forgot about: the Savings and Loan crisis. McCain and four other Senators were investigated in ’89 for involvement in improperly intervening on behalf of Charles H. Keating, Jr., chairman of the Lincoln Savings and Loan Association at the time.

Google searches for “Keating 5,” “Keating,” and “McCain Keating” all turn up sponsored links to the site, paid for by the Obama campaign.


mccainkeating.jpg

But where are the McCain sponsored links? There are zero ads linking to official information from the McCain campaign to counteract the negative Keating association. Of course, there is a chance the McCain camp is running ads against these phrases, but targeting them only to battleground states.

Another problem: the McCain site isn’t well optimized when it comes to the issue. None of the organic links on the first page of results for those searches goes to a McCain-affiliated page. In contrast, the Obama camp has used search to refute attacks throughout the election season. A search on “Obama Muslim” turns up a sponsored link that reads “Barack Obama is a Christian. Get the facts at his official site.”

As for the latest connecting Obama to William Ayers of Weather Underground fame, a sponsored Google link in search results for “Obama domestic terrorist” and “Obama Ayers” reads, “Obama Ayers Connection? FightTheSmears.com/Obama Don't Believe the Lies. Get Facts About Anti-Obama Swift Boating.”

The Republican National Committee is taking up the Ayers attack mantle, though. Those same searches turn up a link to BarackBook.com, a Facebook spoof naming Ayers as a member of Obama’s “Friend Feed.”

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Web Writer
      Web Writer (Money Map Press) - BaltimoreDo you have a passion for the markets and investing, and writing? Do you want to spend your days providing...
    • Web Production Specialist
      Web Production Specialist (Money Map Press) - BaltimoreMoney Map Press is looking for a self-starter to perform and oversee the production of daily...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...