Looking for ideas on effective marketing approaches in social media? Check out the Social Media & Video Strategies forum on Tuesday, Aug
Looking for ideas on effective marketing approaches in social media?
Check out the Social Media & Video Strategies forum on Tuesday, Aug. 11, in San Jose, CA.
The lineup at the full-day event includes author Clay Shirky; Technorati CEO Richard Jalichandra; H&R Block Social Media Marketing Manager Stacy Gratz; Steve Grove, head of news and politics at YouTube; and Ricardo Guerrero, founder of Stwittergy.
ClickZ teamed up with YouTube and Google to hold the forum; it's being run in conjunction with the Search Engine Strategies San Jose Conference & Expo. Go here to learn more.
Social media will be the focus of the ClickZ/Online Marketing Summit track on Day 2 of Search Engine Strategies.
There, Brian Kalma, head of user experience and Web strategy at Zappos; Brian Ellefritz, senior manager, social media marketing at Cisco Systems; and other digital marketing experts, will share their experiences about working on the front lines of social media marketing.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT