If you were listening solely to the Association of National Advertisers' (ANA) blogs you'd think nothing of interest had happened since mid-September
If you were listening solely to the Association of National Advertisers' (ANA) blogs you'd think nothing of interest had happened since mid-September. One was last updated Sept. 14, the other Sept. 22. The blogs, penned by ANA head Bob Liodice and government relations guru Dan Jaffe, launched to great public fanfare (subscription) last year, as part of PR firm CooperKatz' blog practice (which is headed by super-blogger Steve Rubel). When I surfed over there yesterday, to get the organization's take on the FCC regulations that will affect the Web sites of children's broadcasters, all was silent. C'mon guys... let's keep that conversation going.
To be fair, I should mention the ANA also launched a blog specific to its annual conference that was updated more recently... on October 9.
UPDATE: Well, that was fast. Let no one say CooperKatz and the ANA aren't listening to blogs.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT