If you were listening solely to the Association of National Advertisers' (ANA) blogs you'd think nothing of interest had happened since mid-September. One was last updated Sept. 14, the other Sept. 22. The blogs, penned by ANA head Bob Liodice and government relations guru Dan Jaffe, launched to great public fanfare (subscription) last year, as part of PR firm CooperKatz' blog practice (which is headed by super-blogger Steve Rubel). When I surfed over there yesterday, to get the organization's take on the FCC regulations that will affect the Web sites of children's broadcasters, all was silent. C'mon guys... let's keep that conversation going.
To be fair, I should mention the ANA also launched a blog specific to its annual conference that was updated more recently... on October 9.
UPDATE: Well, that was fast. Let no one say CooperKatz and the ANA aren't listening to blogs.
Last Week to Save on SES London Tickets!
SES London takes place February 10-13, 2014. Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry. Find out more ››
*Saver Rates expire this Friday, Dec 13.
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.