Oscar Time: Yahoo Adds Rich Shortcuts to Movie Search Results

Zachary Rodgers | February 23, 2007 | 0 comments

To capitalize on Oscar-related searches, Yahoo has rolled out enhanced movie listings in its results pages. New shortcuts for movie queries appear at the top of organic listings and offer nuggets like reviewer ratings, showtimes and direct links to trailers. Google launched a similar enhanced movie listings two years ago, to the day actually.

Also appropriate to the movie awards season, Yahoo! Answers has posted questions from Sid Ganis, president of the Academy, and Bruce Vilanch, writer for this year’s awards ceremony.

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ABOUT THE AUTHOR

Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.