My husband and I eloped and didn't tell anyone before we did it, so I guess I'm naturally skeptical of people who want to make spectacles of their marriage proposals and weddings. Today the cynic in me surfaced again when I caught wind of the "Dalila, will you marry me?" campaign launched by a guy named Fred, evidently a staffer at digital agency Deep Focus.
Fred included video and social media-enabled banner ads on women-aimed site SheKnows, where he posted a list of 10 reasons his girlfriend Dalila should say, "Yes." It didn't take long for a large banner unit featuring a dynamic Twitter feed to flood with posts related to his campaign.
It also didn't take long for her to agree to get hitched. It must have been reason number 9, Dalila's hair: "Her hair is what I first noticed when I met her, and to this day is still a major part of my most fond memories of her."
I can't help but wonder if the campaign served a dual purpose as a way for Deep Focus to promote its social ad prowess, but then again, there's the cynic rearing her head. The agency's CEO, Ian Schafer's Twitter post congratulating Fred: "Delila said YES! Congrats, Fred!!! http://bit.ly/u82e2 #SayYesD A social media engagement success story :)"
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
December 12, 2013
1:00pm ET / 10:00am PT