A few worthy items ClickZ didn't get around to covering this week..
A few worthy items ClickZ didn't get around to covering this week...
Time Inc. combines print and online ad sales for business titles: To some extent this has got to be about consolidating after recent cutbacks.
Mobile Phone Advertising is Focus of CTIA Conference: AdAge reports on a heavy advertising focus at the granddaddy of mobile technology events.
MSN keeps cutting the streaming deals, announcing this week it will have video from Rockstar 2 and a live Gorillaz show.
Plenty of handwringing about MySpace's adjacency problem this week, most of it derived from a Monday WSJ story (registration req.) about advertiser discomfort with risquÃ© content. This is an age-old issue on the Web, and nowhere near being resolved.
Kids "Do Not E-mail" Bill in Georgia Killed: A bill like those passed in Michigan and Utah will not become law. Experts have said laws like these actually put kids at risk.
Local online media buying service Centro has linked up with print media buying service Allied. From the release: "The strategic alliance will enable Allied’s clients in the motion picture industry and other entertainment categories to marry their local print and interactive media buys in any U.S. market through Centro’s technology and services."
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT