A few worthy items ClickZ didn't get around to covering this week..
A few worthy items ClickZ didn't get around to covering this week...
Time Inc. combines print and online ad sales for business titles: To some extent this has got to be about consolidating after recent cutbacks.
Mobile Phone Advertising is Focus of CTIA Conference: AdAge reports on a heavy advertising focus at the granddaddy of mobile technology events.
MSN keeps cutting the streaming deals, announcing this week it will have video from Rockstar 2 and a live Gorillaz show.
Plenty of handwringing about MySpace's adjacency problem this week, most of it derived from a Monday WSJ story (registration req.) about advertiser discomfort with risquÃ© content. This is an age-old issue on the Web, and nowhere near being resolved.
Kids "Do Not E-mail" Bill in Georgia Killed: A bill like those passed in Michigan and Utah will not become law. Experts have said laws like these actually put kids at risk.
Local online media buying service Centro has linked up with print media buying service Allied. From the release: "The strategic alliance will enable Allied’s clients in the motion picture industry and other entertainment categories to marry their local print and interactive media buys in any U.S. market through Centro’s technology and services."
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT