'Guitar Hero III' Plays Up Product Integration

  |  October 25, 2007   |  Comments

There's game franchises that remain largely untouchable to in-game advertising and product integration, such as "Halo" and "Call of Duty." And then there's game franchises that fit so well you wonder why it's not until the third game in the series before every brand and their subsidiaries wants in

gibson bundle.jpgThere's game franchises that remain largely untouchable to in-game advertising and product integration, such as "Halo" and "Call of Duty." And then there's game franchises that fit so well you wonder why it's not until the third game in the series before every brand and their subsidiaries wants in. For "Guitar Hero III: Legends of Rock" due in stores on October 28, the product integration really moves the needle on the virtual amp, so to say. Brands present in the game? Gibson, Guitar Center, Audio-Technica, Crate, Ernie Ball, Krank, Line 6, Mackie, and Zildjian on the instrument and equipment side. Post performance, players can view their reviews in Alternative Press, Decibel, Guitar Player, Kerrang, and Paste magazines.

If the direct music tie-ins aren't enough, branding from Pontiac and Axe, among other brands, appear in the game. Serious shredders will also want to upgrade the controller from the standard guitar to the Guibson Guitar Les Paul model for about $10 more.

Brands eager to align with the popular title likely haven't yet missed the window. There's unlockable content, rock venues (including the Pontiac Garage), and Activision and Red Octane plan to keep the game updated with downloadable content. Each of those game events offers opportunity for sponsorships.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs