The still to launch NewCo, the unnamed video content network from News Corporation and NBC Universal has already landed private investment cash -- $100 million from Providence Equity Partners, and it's rumored more are interested
The still to launch NewCo, the unnamed video content network from News Corporation and NBC Universal has already landed private investment cash -- $100 million from Providence Equity Partners, and it's rumored more are interested. Remember, this thing is still 'in the works,' but with the big-time content and distribution partners it has, the potential YouTube threat seems like a good bet.
NBC's DotComedy.com just signed with Israeli startup HIRO Media, which provides ad-supported video distribution technologies that work in multiple channels, including through P2P networks. The technology will allow NBC to dynamically personalize and alter ads every time a user views a video. It would make sense for NBC to employ the HIRO technology for NewCo.
This Web 2.0-style relationship reminds me of multiple deals CBS announced in May with a variety of blogging software, widget and instant messaging platform providers like Clearspring, MeeVee and meebo.
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT