So on Monday, I sent an RFP out to half a dozen e-mail service providers
So on Monday, I sent an RFP out to half a dozen e-mail service providers. By Tuesday, all but one had gotten back to me. By phone.
Of these five, only one vendor left their personal e-mail contact information. Now, I don't know about you, but in my book, phone tag is about the most inefficient communications method out there. None of the candidates' messages indicated when they could be reached via vox. And I've called every single one of them back and spoken with...their voicemail systems.
Is this an overly grumpy reaction to what you've got to admit is a pretty old skool communications method? (I've never claimed to be a phone person.) But you really would think ESP sales departments might avail themselves from time to time of the channel they are, after all, selling: e-mail.
Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015