So on Monday, I sent an RFP out to half a dozen e-mail service providers
So on Monday, I sent an RFP out to half a dozen e-mail service providers. By Tuesday, all but one had gotten back to me. By phone.
Of these five, only one vendor left their personal e-mail contact information. Now, I don't know about you, but in my book, phone tag is about the most inefficient communications method out there. None of the candidates' messages indicated when they could be reached via vox. And I've called every single one of them back and spoken with...their voicemail systems.
Is this an overly grumpy reaction to what you've got to admit is a pretty old skool communications method? (I've never claimed to be a phone person.) But you really would think ESP sales departments might avail themselves from time to time of the channel they are, after all, selling: e-mail.
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Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT