Remember when the search engine wars were about search? These days, it's a given that Google won on that front, but that's not stopping Yahoo and Microsoft from trying to beat Google at another game: free Wi-Fi
Remember when the search engine wars were about search? These days, it's a given that Google won on that front, but that's not stopping Yahoo and Microsoft from trying to beat Google at another game: free Wi-Fi. But, as usual, Google's getting involved too.
Yahoo is providing free Wi-Fi in New York's Times Square, complete with a landing page chock-full of links to Yahoo Local listings, Flickr photos, Yahoo News, and ads for Yahoo's new home page. There's also local events content from the Times Square Alliance, Yahoo's partner in the deal.
Microsoft has teamed up with Wi-Fi directory provider JiWire in its Ads for Access program. Under that program, Wi-Fi users at any participating hotspot (mainly in airports and hotels) can get free access, if they agree to perform a search on Microsoft's Bing search engine.
Google is offering free Wi-Fi at 47 U.S. airports, and on every Virgin America flight. Beginning next week, Google will run a photo contest on its Picasa service, where users can submit photos of themselves using Google's free Wi-Fi service to win prizes. Google is also matching donations to participating non-profits, made through Google Checkout from those Wi-Fi locations.
All of these services are temporary, running through the holidays and ending in early January.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT