What do the Humane Society of the United States and "The New York Times" have in common? Each purchased the keywords for "beef recall" on Google, giving the organizations the top placement this morning on Google's search engine results page
What do the Humane Society of the United States and "The New York Times" have in common?
Each purchased the keywords for "beef recall" on Google, giving the organizations the top placement this morning on Google's search engine results page. By buying the keywords, each organization stands to drive traffic to their sites.
The Times refers Web visitors to its business news coverage of the nation's largest beef recall. About 143 million pounds of beef have been recalled from the Wetland/Hallmark Meat Company after the Humane Society released a video showing plant workers kicking injured cows and using electric prods and forklifts to make move.
The Humane Society connects visitors to its Factory Farming Campaign, including a video that depicts the cruel treatment of sick cows at the slaughterhouse. The advocacy group also provides a call to action: animal rights proponents can fill out a form urging U.S. Secretary of Agriculture Edward Schafer to toughen federal policy and prohibit sick cattle from becoming part of the food supply.
Three other sponsored links appear in the right-column of Google's search engine results page today: Levick Strategic Communications, a crisis communications firm; Revolution Health, a health and medical information site; and SparkPeople, also a health site and online community.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!
Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT