The flap over the Dutch Sony billboard for the new white PSP (Joseph Jaffe has a pic) illustrates how the Web is making all ads, not just online ads, global. To recap, Sony has decided to pull the billboard, which featured a blonde, white woman, aggressively grabbing the face of a black women, after complaints that it was racist. A Reuters story cites vocal opponents as "California Assemblyman Leland Yee, the National Association for the Advancement of Colored People (NAACP) and a youth civil rights education project called Sojourn to the Past."
Fascinating how an ad, created "locally and exclusively for the Dutch market" can reverberate and outrage across continents. And wonderful that the company will listen and respond.
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Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
March 19, 2014