Facebook Ad Trial Update

Kate Kaye | November 27, 2007 | 0 comments

Zero clicks. Zilch. Nada. Facebook ran my ad 1,086 times, but no one clicked. Yesterday I decided to do a Facebook ad experiment, ponying up 5 whole dollars from my own personal funds for a one-day maximum CPC campaign spend.

Today I'm re-running the campaign. This time 'round I'm sticking with the same exact ad creative but targeting a much broader audience of "people in the United States who like Baking, Rock, Punk, or Punk Rock." According to the system, that brings my audience up to 682,600 as opposed to yesterday's narrower 185,960 potential ad viewers.

That whopping $5 daily minimum is still burning a whole in my pocket, Facebook. Help me spend it!

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ABOUT THE AUTHOR

Kate Kaye is a Senior Editor at ClickZ News. As a daily reporter and editor for the original news source, she covers beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.