Jerry Shereshewsky Exits Yahoo, Takes Reins at Grandparents.com

  |  July 25, 2007   |  Comments

Another executive from Yahoo's old guard has walked. Jerry Shereshewsky held the exalted title of Ambassador Plenipotentiary to Madison Ave in the company's ad sales group under recently departed CSO Wenda Harris Millard

Another executive from Yahoo's old guard has walked.

Jerry Shereshewsky held the exalted title of Ambassador Plenipotentiary to Madison Ave in the company's ad sales group under recently departed CSO Wenda Harris Millard. He's joining boomer social networking and media play Grandparents.com as CEO, with the goal of turning the twice-weekly newsletter into a robust destination for tech-savvy codgers. Here's what he wrote in an e-mail to colleagues announcing the move:


Why would I leave Yahoo after almost 9 years and what has been described as “the best job in the business”? It’s quite simple, actually. I could not resist the challenge to help build the premier (not to mention first and only) web business designed to help grandparents do their jobs better... If your brand or business or client could benefit from a relationship with this audience, you should immediately pick up the phone and call me (or email me, or send a carrier pigeon or owl).

Shereshewsky is also CMO of venture capital firm Laser Partners, an investor in Grandparents.com. He said the site will launch in beta shortly.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham  Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE:     Paid Search / Search Engine Marketing...