Another executive from Yahoo's old guard has walked. Jerry Shereshewsky held the exalted title of Ambassador Plenipotentiary to Madison Ave in the company's ad sales group under recently departed CSO Wenda Harris Millard
Another executive from Yahoo's old guard has walked.
Jerry Shereshewsky held the exalted title of Ambassador Plenipotentiary to Madison Ave in the company's ad sales group under recently departed CSO Wenda Harris Millard. He's joining boomer social networking and media play Grandparents.com as CEO, with the goal of turning the twice-weekly newsletter into a robust destination for tech-savvy codgers. Here's what he wrote in an e-mail to colleagues announcing the move:
Why would I leave Yahoo after almost 9 years and what has been described as “the best job in the business”? It’s quite simple, actually. I could not resist the challenge to help build the premier (not to mention first and only) web business designed to help grandparents do their jobs better... If your brand or business or client could benefit from a relationship with this audience, you should immediately pick up the phone and call me (or email me, or send a carrier pigeon or owl).
Shereshewsky is also CMO of venture capital firm Laser Partners, an investor in Grandparents.com. He said the site will launch in beta shortly.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 3, 2015
1:00pm ET/10:00am PT