WSJ columnist Lee Gomes goes undercover to explore the seedy underbelly of Web content creation. He is asked to lightly edit dozens of plagiarized articles from various sources, all for the purpose of making his employer's site more discoverable by search engines. It's a widespread practice site owners engage in to either make money off the resulting ads or to sell cheap pharmaceuticals and other gray market products. Worth a read, if only to get an insider's feel for one of the evils search begat.
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
December 12, 2013
1:00pm ET / 10:00am PT