WSJ columnist Lee Gomes goes undercover to explore the seedy underbelly of Web content creation
WSJ columnist Lee Gomes goes undercover to explore the seedy underbelly of Web content creation. He is asked to lightly edit dozens of plagiarized articles from various sources, all for the purpose of making his employer's site more discoverable by search engines. It's a widespread practice site owners engage in to either make money off the resulting ads or to sell cheap pharmaceuticals and other gray market products. Worth a read, if only to get an insider's feel for one of the evils search begat.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT