Andrew Sullivan Goes to Time.com

Another mainstream moment for blogs.

Center-left political blogger Andrew Sullivan moves over to Time.com. They'll be selling his ads and handling all site operations -- everything but the editorial. Sullivan writes:

Time.com, with all sorts of internet links, technical support and a huge potential audience, will, I hope, make this blog more accessible to more people, bring more advertizing and marketing to the site, and take the blog to a new level of exposure. We have plans to add new features to make the site more interactive and more easily read and searched. As for my new home, I've been a contributor to Time for a while and think the world of their editors. As for the deal, I can simply assure you that I have retained exactly the same editorial control as I have had since the beginning. This is a blog. I won't be running posts before any editors before they appear.

Terms weren't disclosed, other than to say the deal was not a buy-out of Sullivan, but some kind of partnership:

I will retain ownership of my URL - www.andrewsullivan.com. This is a lease, not a sale. It's possible that at some point in the future, the blog could move again... I like to think of it as a moment when the blogosphere and the MSM made touchdown. We're distinct but more connected. Maybe others will follow; others still may stay where they are. Good for them. May a thousand bloggy flowers bloom. But this one will now get a real gardener to nurture it.