Partners Yahoo and Belo have expanded their relationship
Partners Yahoo and Belo have expanded their relationship. Belo, which recently split its newspaper and broadcast operations in October, is now the exclusive provider of local news video to Yahoo News in all Belo TV markets but Dallas and Boise. These include Austin, New Orleans, Phoenix, Portland and St. Louis. Local news clips will run in local Yahoo News pages, and Yahoo will share ad revenue created through the clips with Belo.
According to a company press release, the deal gives Yahoo local news video in 18 of the top 25 U.S. markets. Belo was among the original members of Yahoo's growing group of newspaper partners and has distributed Yahoo's HotJobs recruitment listings on its paper sites since 2005.
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ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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