The house at Pace University near City Hall, NYC this morning was packed
The house at Pace University near City Hall, NYC this morning was packed. Web consultants, bloggers, techno politicos, issue advocates and lots and lots o' press were there to listen as NYTimes writer and book author Tom Friedman chat with Google CEO Eric Schmidt, kicking off the annual Personal Democracy Forum conference. The show has, in just a few years, achieved status worthy of attracting other influential speakers like Seth Godin, Esther Dyson and Larry Lessig. The goal each year is to help move the worlds of politics and technology closer, and analyze the current state of those colliding spheres.
Considering all the great minds present, you'd think the audience could stop browsing the Web, reading e-mail, IM-ing, chatting and Blackberrying for a moment and pay full attention. But I digress.
So, the event doesn't typically delve too deeply into the ad/marketing world, and even though Google has set up a DC-based arm to reach out to political advertisers, the discussion between Friedman and Schmidt touched on lots of big ideas on Google's effect on individuals and world governments.
Take the Google-effect on recruiting and hiring employees. "At the age of 21, it should be OK to change your name," quipped Schmidt, alluding to the trails of reputation-corrupting blog posts, images and videos many young people are wishing they could delete when it comes time to impress potential employers.
Another thing discussed was censorship. Schmidt mentioned the "Great Firewall" set up in China to block content the government deems inappropriate for Chinese citizens. One interesting note on Google's appeasement of China's blocking requests: According to Schmidt, Google tells citizens in China what was removed from their results.
As for the more recent Pentagon request to block access to YouTube and other sites by military personnel, Schmidt stated plainly, "We would prefer that they not [restrict access.]"
Oh, and here's something that media folks who cover Google may find amusing if not infuriating: Schmidt claimed more than once that the company is more transparent than ever. "We try very much to tell people what we're doing and why we're doing it," he said, adding, "We're trying to use YouTube as much as we can to document." Indeed, there is an official Google channel on YouTube.
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET