In the all-but-total communications breakdown that has followed Hurricane Katrina's devastation of the Gulf Coast, text messaging was a rare standout -- because it actually worked
In the all-but-total communications breakdown that has followed Hurricane Katrina's devastation of the Gulf Coast, text messaging was a rare standout -- because it actually worked.
Blogger and New Orleans resident Ernie the Attorney (profiled here on the BlogPulse Blog) reported that he found SMS worked, though cell phones didn't.
Interesting, too, that text messaging is playing a role as companies try to help in the aftermath. Verizon Wireless is letting subscribers use SMS to donate $5 to the American Red Cross (the dough is added to the monthly bill). And DIRECTV has launched a dedicated satellite TV channel (Channel 100) for information about the relief situation. It's allowing people to text message short code "48433" and have their missives to family and friends scroll across the bottom of the screen. (That feature is enabled by GoldPocket Wireless.)
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET