In the all-but-total communications breakdown that has followed Hurricane Katrina's devastation of the Gulf Coast, text messaging was a rare standout -- because it actually worked
In the all-but-total communications breakdown that has followed Hurricane Katrina's devastation of the Gulf Coast, text messaging was a rare standout -- because it actually worked.
Blogger and New Orleans resident Ernie the Attorney (profiled here on the BlogPulse Blog) reported that he found SMS worked, though cell phones didn't.
Interesting, too, that text messaging is playing a role as companies try to help in the aftermath. Verizon Wireless is letting subscribers use SMS to donate $5 to the American Red Cross (the dough is added to the monthly bill). And DIRECTV has launched a dedicated satellite TV channel (Channel 100) for information about the relief situation. It's allowing people to text message short code "48433" and have their missives to family and friends scroll across the bottom of the screen. (That feature is enabled by GoldPocket Wireless.)
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Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
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October 23, 2014
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