WashingtonPost.com Gives Bloggers Link-Love

  |  September 1, 2005   |  Comments

WashingtonPost.com has teamed up with Technorati to add links alongside news stories on the WashingtonPost.com site to blogs that link to that story.

WashingtonPost.com has teamed up with Technorati to add links alongside news stories on the WashingtonPost.com site to blogs that link to that story. For example, in today's editorial, "The Great Flood of '05" (reg. reqd.), there's a box that reads "Who's Blogging?" with links to a few blogs that refer to the story.

It seems like this accomplishes a few things, from an advertiser's perspective:
1. Adds value for readers, so they'll keep coming back. Obviously, that's good for WaPo advertisers.
2. It gives bloggers a reason to link to WaPo to have the chance to get a WaPo link. That's potentially good for the blog's advertisers, and for WaPo advertisers, who'll see additional traffic from the bloggers' sites.
3. It positions WaPo as a blogger-friendly media source, potentially bringing in more bloggers and blog readers, a group which studies have found tends to spend more time and money online. Again, that's good for WaPo advertisers.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...