WashingtonPost.com has teamed up with Technorati to add links alongside news stories on the WashingtonPost.com site to blogs that link to that story.
WashingtonPost.com has teamed up with Technorati to add links alongside news stories on the WashingtonPost.com site to blogs that link to that story. For example, in today's editorial, "The Great Flood of '05" (reg. reqd.), there's a box that reads "Who's Blogging?" with links to a few blogs that refer to the story.
It seems like this accomplishes a few things, from an advertiser's perspective:
1. Adds value for readers, so they'll keep coming back. Obviously, that's good for WaPo advertisers.
2. It gives bloggers a reason to link to WaPo to have the chance to get a WaPo link. That's potentially good for the blog's advertisers, and for WaPo advertisers, who'll see additional traffic from the bloggers' sites.
3. It positions WaPo as a blogger-friendly media source, potentially bringing in more bloggers and blog readers, a group which studies have found tends to spend more time and money online. Again, that's good for WaPo advertisers.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT