Edelman Proposes Bill of Rights for Online Advertisers

Zachary Rodgers | September 21, 2009 | 0 comments

A few stories ClickZ's editors are reading:

Ben Edelman Proposes Bill of Rights for Online Advertisers Everyone's favorite privacy researcher lays out rights he says advertisers should demand as they place ad buys. (BenEdelman.org)

IAB Releases Final In-Game Advertising Measurement Guidelines Formal document follows release of draft guidelines in June.

Netflix Awards $1 Million Prize and Starts a New Contest Winners were the first to improve on rental giant's in-house movie recommendation software by more than 10 percent. (NYT Bits Blog)

Hulu Already Planning Tech Specs For Subscription Service (BusinessofVideo.com)

WPP Chief Tempers Hopes for Ad Upturn (WSJ)

Microsoft Tests Paid Search Ad Format Trial ads on Bing listings will include favicons and logos. (Mediapost)

Read "It's the End of SEO as We Know It" in the new digital edition of SES magazine.

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ABOUT THE AUTHOR

Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.