Adult Swim Site Keeps 'Em Talkin'

  |  August 24, 2006   |  Comments

Anybody checked out Cartoon Network's Adult Swim homepage lately? It changed a few days ago since I'd last looked at it

metalocalypse.jpgAnybody checked out Cartoon Network's Adult Swim homepage lately? It changed a few days ago since I'd last looked at it. The approach is pretty interesting. They're going for the ultra-homemade, completely amateurish, free Web-page aesthetic (or lack thereof).

Essentially, ads, text and thumbnail image links are floating on a puke tinged background.

There's a banner for a T-Mobile partnership offering Adult Swim content "on your stupid phone." It links to an AdultSwim.com-hosted promo page. There's another ad for Buena Vista's new Tick DVD (old quirky super-hero cartoon from the 90s).

I'm really into the new AS cartoon, Metalocalypse (it's all about the most metal band ever, DethKlok), so I've been catching some of the footage and extras on the site, and noticed the change the other night. Apparently, it's their 51st redesign, according to the news section, which reads, " On Tuesday, August 22, AdultSwim.com launched another redesign - the 51st since the site’s birthening – featuring a lovely green background."

In true AS fashion, there's another post from the day before announcing the site's 50th redesign, noting it "will exist for approximately three weeks, when our next redesign will launch. AdultSwim.com is committed to a constant redesign until such time as we completely break the internet."

What, me confused?

The whole idea behind AS is let's have fun and waste time watching silly stuff. This is not only keeping with the typically odd, often non-sequitor sensibility of Adult Swim's cartoons and the brand itself; it serves to get fans talking on a regular basis and staying engaged.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Early Bird Rates available through Friday, July 18. Register now and save!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Financial Writer/Content Editor
      Financial Writer/Content Editor (The Sovereign Society) - Delray BeachDent Research, a growing financial publishing firm which provides cutting...
    • SEO Manager
      SEO Manager (Red Spot Interactive) - JupiterDue to  Red Spot Interactive's continued product and client successes, Red Spot Interactive...
    • Accountant
      Accountant (Agora Publishing) - BaltimoreAgora, Inc. an international publishing company located in the historical Mount Vernon district of Baltimore...