Digital Marketing Remainders

  |  April 2, 2007   |  Comments

XLNT Ads Launches: Another entry in the growing field of players aiming to help agencies outsource their ad creation to the masses

XLNT Ads Launches: Another entry in the growing field of players aiming to help agencies outsource their ad creation to the masses. (press release)

Google Files for an In-Game Ad Patent: Actually, this is a dusty patent, dating to last fall; but it was just posted to the USPTO's Web site, so has now become news. A method for "using information from user-video game interactions to target advertisements, such as advertisements to be served in video games for example." (via MIT Advertising Lab)

Enpocket Signs an Agency Partner: Minneapolis agency Carlson Marketing will work with Enpocket to enable its loyalty marketing, employee recognition and events with mobile components. (press release)

European Utes Get Free Ad-Supported Phones: British start-up Blyk will offer U.K. teens a free phone service with ads from Coca-Cola, L'Oréal and Buena Vista, according to a story in The Guardian. Blyk hasn't responded to my queries, but it's noteworthy to see an actual instance of completely free cell phones supported by marketing offers, which scenario has been hypothesized for some time. The proof will be in the details. How much of this service is subsidized, really? If kids still have to pay for incremental calling and messaging, it may fall flat. Ditto if the advertising is relentless.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...