Before YouTube figures out how to incorporate ads into the videos on its popular site, first it may have to rid itself of scammers who artificially inflate clip approval ratings for their own gains
Before YouTube figures out how to incorporate ads into the videos on its popular site, first it may have to rid itself of scammers who artificially inflate clip approval ratings for their own gains. According to this Infoworld story, the clip "R0049_TDAU8," which has since been removed from YouTube, garnered 113 million hits and a five-star review by site visitors. The video of a woman giving birth to a can of fizzy beverage was littered with flames from users wondering how the clip received such a high rating. The answer is, it didn't.
The success of the clip stems from scammers who gamed the online voting system. The goal is often to drive visitors to adware or malware sites, according to Internet fraud researcher Ben Edelman, an assistant professor at Harvard University, who is quoted in the story. Some of the con artists purchase traffic from so-called paid link firms to inflate ratings on social sites.
This is the stuff that advertisers' nightmares are made of, and likely part of the reason YouTube execs have said they will venture gingerly into ads on their site.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT