Chasing the YouTube Scammers

  |  May 17, 2007   |  Comments

Before YouTube figures out how to incorporate ads into the videos on its popular site, first it may have to rid itself of scammers who artificially inflate clip approval ratings for their own gains

Before YouTube figures out how to incorporate ads into the videos on its popular site, first it may have to rid itself of scammers who artificially inflate clip approval ratings for their own gains. According to this Infoworld story, the clip "R0049_TDAU8," which has since been removed from YouTube, garnered 113 million hits and a five-star review by site visitors. The video of a woman giving birth to a can of fizzy beverage was littered with flames from users wondering how the clip received such a high rating. The answer is, it didn't.

The success of the clip stems from scammers who gamed the online voting system. The goal is often to drive visitors to adware or malware sites, according to Internet fraud researcher Ben Edelman, an assistant professor at Harvard University, who is quoted in the story. Some of the con artists purchase traffic from so-called paid link firms to inflate ratings on social sites.

This is the stuff that advertisers' nightmares are made of, and likely part of the reason YouTube execs have said they will venture gingerly into ads on their site.

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • SEM Portfolio Manager
    SEM Portfolio Manager (Ask.com) - OaklandAs a top US internet site, Ask.com’s mission is to get our millions of users across the globe the...