On the way in to work this morning, I caught an NPR report titled " Click Fraud Unsettles Web Advertising Market ." So the mainstream media are finally picking up on this, due to the Outsell report that's been circulating
On the way in to work this morning, I caught an NPR report titled "Click Fraud Unsettles Web Advertising Market." So the mainstream media are finally picking up on this, due to the Outsell report that's been circulating. The most disturbing part of the story -- at least for shareholders in a certain company -- were the final two lines.
"He [Chuck Richard of Outsell] says click fraud is affecting what had been the fastest growing type of online advertising, and a type of ad that provides 90% of the revenues of companies such as Google. Google could not be reached for comment."
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Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
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1:00pm ET/10:00am PT