On the way in to work this morning, I caught an NPR report titled " Click Fraud Unsettles Web Advertising Market ." So the mainstream media are finally picking up on this, due to the Outsell report that's been circulating
On the way in to work this morning, I caught an NPR report titled "Click Fraud Unsettles Web Advertising Market." So the mainstream media are finally picking up on this, due to the Outsell report that's been circulating. The most disturbing part of the story -- at least for shareholders in a certain company -- were the final two lines.
"He [Chuck Richard of Outsell] says click fraud is affecting what had been the fastest growing type of online advertising, and a type of ad that provides 90% of the revenues of companies such as Google. Google could not be reached for comment."
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014