It's Official - Twitter's a Marketing Medium

Rebecca Lieb | March 21, 2007 | 0 comments

Now you can buy stuff through Twitter, sort of.

Deal-of-the-day site Woot just announced you can add "Woot" as a Twitter friend and continually receive IM updates about products that go on sale, products that sell out, "or when anything else happens around here."

Woot's always been an early adapter of new technologies such as RSS and SMS to stay in touch with its devoted following. It may be the first (or at least, among the first) to jump aboard the hyper-popular new service in a marketing capacity.

Betcha it won't be the last.

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ABOUT THE AUTHOR

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.