It's approaching flu season, and Google.org released Flu Trends to identify the relationship between where people have the flu and where people search for the flu online
It's approaching flu season, and Google.org released Flu Trends to identify the relationship between where people have the flu and where people search for the flu online. Researchers at Google noticed that there are more flu-related searches during flu season, and the search trend actually matches that of the U.S. Centers for Disease Control and Prevention's data. The flu-related search terms are found to be good indicators for the flu, and Google maps where infection zones are minimal, moderate, high, and epidemic. The data is automatic, where traditional flu tracking systems can take one- to two-weeks to collect and release data, according to a Google statement. The Flu Trends tool can aid healthcare newsletters to develop more targeted messages, and advertisers to determine where to geo-target search campaigns, to name a few possible uses for the Google tool.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT