Search Panel - Web 2.0

  |  October 5, 2005   |  Comments

I'm installed amongst the laptop-wielding masses at the Web 2.0 conference

I'm installed amongst the laptop-wielding masses at the Web 2.0 conference. The search workshop has yielded a couple of interesting tidbits thus far.


  • Wink launch. A new "user generated" search engine Wink (formerly eBagle) will be kicking off today. The company is taking some of the user-participation concepts in vogue these days -- tagging, interactivity, the long tail, user ratings, etc. -- and using them in its search engine. It sounds like initially it will be similar to a garden variety search engine, but it will change as users give their input -- by rating, tagging or blocking results. Michael Tanne, founder and CEO of Wink, gave the presentation. He didn't say much about advertising, other than praising ad-support as "what's fueling a lot of the innovation." One could see that user interaction might result in improved search results and better targeted advertising. (As an aside, does anyone remember that interactive TV ad company called Wink?)

  • Indeed partners with About.com. Probably no surprise to see job classifieds aggregator Indeed.com distributing its listings to the New York Times Company's About.com, given NYTCo bought a stake in Indeed back in August. Indeed's ad model: recruiters buy the chance to have their job listings highlighted on the right hand side of the results page. It's a PPC auction model and ad copy is automatically generated from job descriptions. Interestingly, any publisher can, AdSense-like, display Indeed job ads on their site, sharing revenue with Indeed. (Rather than being targeted by context, ads are targeted by the rules the publisher sets up.)

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...