Last week The Wall Street Journal reported Google's social networking play, Orkut, will no longer run ads
Last week The Wall Street Journal reported Google's social networking play, Orkut, will no longer run ads. The site, popular in Brazil, wasn't running many in the first place though. According to a Google statement e-mailed to ClickZ News, "Ads on orkut were in an early-stage testing phase (less than 1% of the communities were being served with ads) when Google made the decision to withdraw all ads from the site. Google is temporarily withdrawing the tests on ads to evaluate and enhance the system."
The ads were removed because they had been found running alongside child pornography. Google said this is old news since ads were discontinued in August, as a result of complaints from nonprofit Safernet, along with Brazilian regulators.
Search Engine Journal also reported as early as last December that ads in Orkut were running ads against profiles associated with the likes of Al-Qaida and Hezbollah.
While Orkut is a blip on the social networking screen here in the U.S., Google could change that if it does open up its API to developers, Ã la Facebook; as reported by Business Week and others, this is in the works.
"BusinessWeek.com has learned that third-party developers based in India have been told that the code, known to developers as an Application Programming Interface (API), would be made available around Nov. 5."
The app onslaught is certainly driving more traffic to Facebook, and apparently Google hopes U.S. developers creating for its API will lead social site junkies to Orkut. Still, if the company can't get its Orkut ad model figured out, what's the point? I expect ad master Google will figure something out.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
Hong Kong, May 5-6, 2015
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT