A few stories ClickZ editors are reading: eBay Adopting Syndicated Google Paid Search Ads, Dropping Yahoo In the last three weeks, paid search agency saw the bulk of clicks on the site shift to Google ads
A few stories ClickZ editors are reading:
eBay Adopting Syndicated Google Paid Search Ads, Dropping Yahoo In the last three weeks, paid search agency saw the bulk of clicks on the site shift to Google ads. (Rimm-Kaufman Group)
Over 1,000 Content owners Now Using Content ID Every major U.S. network broadcaster, film studio, and record label now use the program, which allows companies to claim a portion of advertising that appears on content containing their intellectual property. (YouTube Biz Blog)
5to1.com Launches Ad Network with a Twist Start-up -- founded by former FIM execs Ross Levinsohn -- gives publishers a say in the placement, price integrity, and contextual targeting of advertisements.
TargetSpot Launches Analytics Tech for Online Radio Ads Online radio ad network allows Web radio advertisers to track viewer activity after an ad is heard.
Twitter Secures New Investment at $1 Billion Valuation (TechCrunch)
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
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September 30, 2014
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