A few stories ClickZ editors are reading: eBay Adopting Syndicated Google Paid Search Ads, Dropping Yahoo In the last three weeks, paid search agency saw the bulk of clicks on the site shift to Google ads
A few stories ClickZ editors are reading:
eBay Adopting Syndicated Google Paid Search Ads, Dropping Yahoo In the last three weeks, paid search agency saw the bulk of clicks on the site shift to Google ads. (Rimm-Kaufman Group)
Over 1,000 Content owners Now Using Content ID Every major U.S. network broadcaster, film studio, and record label now use the program, which allows companies to claim a portion of advertising that appears on content containing their intellectual property. (YouTube Biz Blog)
5to1.com Launches Ad Network with a Twist Start-up -- founded by former FIM execs Ross Levinsohn -- gives publishers a say in the placement, price integrity, and contextual targeting of advertisements.
TargetSpot Launches Analytics Tech for Online Radio Ads Online radio ad network allows Web radio advertisers to track viewer activity after an ad is heard.
Twitter Secures New Investment at $1 Billion Valuation (TechCrunch)
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT