A Vibrant Media Competitor?

  |  April 25, 2006   |  Comments

As editorial types, we weren't that crazy about Vibrant Media's Intellitxt contextual ad product

As editorial types, we weren't that crazy about Vibrant Media's Intellitxt contextual ad product. You remember, it's the one that creates ad inventory from text articles online. Within the article, a keyword that has an ad associated with it is distinguished somehow (such as with double or different colored underlines). Then, when the user mouses over that keyword, a little box pops up containing the text ad. Maybe you remember the hubub that ensued when it got out that Forbes was testing the company's solutions. Haven't heard much from Vibrant Media lately, myself.

I did a doubletake today when I heard about an apparent Vibrant Media competitor, Kontera, which just received funding (amount not disclosed) from well-thought-of VC firm Sequoia Capital. And former Jupiter Research analyst and now Ammo Marketing guy Gary Stein is quoted in the company's press release saying pretty positive things. Am I missing something here? I haven't seen an implementation but is Kontera that much more relevant than Intellitxt? Honestly, I haven't minded Intellitxt-type ads so long as they're placed in appropriate places (maybe forums, or other difficult-to-monetize areas) but are they effective enough to warrant investment from Sequoia (which funded the likes of Google and Yahoo!)? Just asking.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...