As editorial types, we weren't that crazy about Vibrant Media's Intellitxt contextual ad product
As editorial types, we weren't that crazy about Vibrant Media's Intellitxt contextual ad product. You remember, it's the one that creates ad inventory from text articles online. Within the article, a keyword that has an ad associated with it is distinguished somehow (such as with double or different colored underlines). Then, when the user mouses over that keyword, a little box pops up containing the text ad. Maybe you remember the hubub that ensued when it got out that Forbes was testing the company's solutions. Haven't heard much from Vibrant Media lately, myself.
I did a doubletake today when I heard about an apparent Vibrant Media competitor, Kontera, which just received funding (amount not disclosed) from well-thought-of VC firm Sequoia Capital. And former Jupiter Research analyst and now Ammo Marketing guy Gary Stein is quoted in the company's press release saying pretty positive things. Am I missing something here? I haven't seen an implementation but is Kontera that much more relevant than Intellitxt? Honestly, I haven't minded Intellitxt-type ads so long as they're placed in appropriate places (maybe forums, or other difficult-to-monetize areas) but are they effective enough to warrant investment from Sequoia (which funded the likes of Google and Yahoo!)? Just asking.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.