YouTube Now a True Leviathan of Video, Cracks a Billion Views a Day

  |  October 9, 2009   |  Comments

We don't usually cover traffic milestones here at ClickZ, but this one deserves a mention. Three years to the day after Google bought YouTube, the video giant is routinely serving more than a billion video views per day

yt-1b.png
We don't usually cover traffic milestones here at ClickZ, but this one deserves a mention.

Three years to the day after Google bought YouTube, the video giant is routinely serving more than a billion video views per day. In fact, it's so happy at about the accomplishment that it's updated its logo. There's more over at the official YouTube blog.

Meanwhile, new insight has emerged into what motivated Google in that fateful acquisition. In a deposition related to the copyright suit filed by Viacom, reviewed by CNET, Eric Schmidt reportedly told the court he estimated YouTube's real value at only about $600 to $700 million. The actual price paid, $1.65 billion, suggests just how keenly the company wanted to keep the property out of the hands of its rivals.

Of course, the real question on everyone's mind now is when YouTube will cross that fateful two billion video mark. Why? Well, YouTube is already the undisputed king of empty-calorie content snacking. All the better when it's logo can reflect that with the updated tagline, "billions and billions served."

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...