April Ad Sales Drop at New York Times as Online Slows

  |  May 17, 2007   |  Comments

New York Times Co

New York Times Co. is out with April sales figures, and the news wasn't good. Ad sales dropped 3.6 percent as total revenue declined 2.2 percent. Even worse, though expected, online ad sales growth continues to slow, with a rise of 15.6 percent in the month, compared to almost 20 percent in March and 26 percent in January.

Web traffic at NYT rose 12 percent from a year earlier to 42.9 million uniques – not exactly meteoric, but in line with expectations. The company had warned last month about lower-than-expected online sales growth, especially at its About unit.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...