New York Times Co. is out with April sales figures, and the news wasn't good. Ad sales dropped 3.6 percent as total revenue declined 2.2 percent. Even worse, though expected, online ad sales growth continues to slow, with a rise of 15.6 percent in the month, compared to almost 20 percent in March and 26 percent in January.
Web traffic at NYT rose 12 percent from a year earlier to 42.9 million uniques – not exactly meteoric, but in line with expectations. The company had warned last month about lower-than-expected online sales growth, especially at its About unit.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
March 19, 2014