When I talked to JibJab Media's Gregg Spiridellis last May, he promised that interactive and community-based initiatives were in the animation company's future.
"The great thing about the Web is the fact that it's a two way communication channel," Gregg told me back then. "Most of our entertainment to date has been short form animated comedy and starting in the fall, we'll be launching some initiatives that involve the audience in the creation of the productions. We're just filing a patent on some of the technologies we're developing."
Could JibJab JokeBox, which the brothers Spiridellis discussed at the Entertainment Gathering conference, be what he was talking about?
If so, are we talking just text-based joke-sharing, or are they trying to get users to create and share animations themselves? Interesting prospect, but a big challenge, given all of the outlets currently available for users to share content.
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Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
March 19, 2014