When I talked to JibJab Media's Gregg Spiridellis last May, he promised that interactive and community-based initiatives were in the animation company's future
When I talked to JibJab Media's Gregg Spiridellis last May, he promised that interactive and community-based initiatives were in the animation company's future.
"The great thing about the Web is the fact that it's a two way communication channel," Gregg told me back then. "Most of our entertainment to date has been short form animated comedy and starting in the fall, we'll be launching some initiatives that involve the audience in the creation of the productions. We're just filing a patent on some of the technologies we're developing."
Could JibJab JokeBox, which the brothers Spiridellis discussed at the Entertainment Gathering conference, be what he was talking about?
If so, are we talking just text-based joke-sharing, or are they trying to get users to create and share animations themselves? Interesting prospect, but a big challenge, given all of the outlets currently available for users to share content.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT