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No Ad Revenue Lost from NBC Pulling YouTube Clips

  |  October 23, 2007   |  Comments

hulu.jpgThere are lots of stories out there today about NBC Universal hoisting its promo clips off YouTube.

A couple important points to note as confirmed with ClickZ by an NBC spokesperson:
1. These were regularly rotating short clips intended to promote upcoming NBC shows.
2. They were removed to support the launch of Hulu, the NBC/NewsCorp site and distribution play, expected to go live by the end of the month.
3. "THERE WAS NO ADVERTISING" associated with the NBC Universal content on YouTube, according to the NBC spokesperson. Sure, NBC got marketing benefits out of the deal, but she stressed, "We didn't make money from this."

NBC and YouTube introduced the promo partnership last June, a rapprochement following a skirmish prompted by YouTube's hosting of user-uploaded clips of SNL's "Lazy Sunday."

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ABOUT THE AUTHOR

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

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