The audience for ad network VideoEgg's live streaming event this afternoon was unforgiving after the program started late and then encountered intermittent blackouts during the first 40 or so minutes.
The event, "Seven Minutes to Reinvent the Internet for Advertising," was hosted on uStream, included a Twitter feed, and featured high-profile panelists such as Denuo CEO Rishad Tobaccowala and GroupM Interaction Worldwide CEO Rob Norman.
"I scream. You scream. We all scream at UStream," complained @gregstielstra on Twitter, using the event's hash tag, #7minutes. "This stream is a prime example of why interactive advertising is bleak," @rabbityz tweeted 30 minutes into the event.
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Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
December 12, 2013
1:00pm ET / 10:00am PT