Google is the world's top brand, U.K. consultant Millward Brown proclaimed in a study released Monday. The ranking is based on strength of the firm's name and image rather than stock value or revenue generated by the brand. Does this metric remind anyone of the eyeball and mindshare measures of the Internet bubble? Google is a strong brand, but tops in the world ahead of Coke and Microsoft seems a stretch. BusinessWeek's survey last year ranked Google number 24 on its top brand list. This ranking is based on the more sober net present value of earnings the brand is expected to generate in the year ended June 30, 2006.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
March 19, 2014