Google is the world's top brand, U.K
Google is the world's top brand, U.K. consultant Millward Brown proclaimed in a study released Monday. The ranking is based on strength of the firm's name and image rather than stock value or revenue generated by the brand. Does this metric remind anyone of the eyeball and mindshare measures of the Internet bubble? Google is a strong brand, but tops in the world ahead of Coke and Microsoft seems a stretch. BusinessWeek's survey last year ranked Google number 24 on its top brand list. This ranking is based on the more sober net present value of earnings the brand is expected to generate in the year ended June 30, 2006.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.