Y'all have been asking for it, but it just didn't seem right to throw another Redrum Tuesday with co-foundress Dana Todd in Left Coast exile. Problem solved
Y'all have been asking for it, but it just didn't seem right to throw another Redrum Tuesday with co-foundress Dana Todd in Left Coast exile.
Problem solved. Dana's back in New York (it's her Newsforce roadshow), so we're doing it again. Our next Redrum is on Tuesday, July 8, 5:30 – 8:00 pm ET at the usual place, Nolita House ( 47 E. Houston, between Mulberry & Mott).
Newbie? Here are the rules:
You show up.
You buy your own drinks.
You talk with other people who work in interactive marketing.
Here are the other rules:
Yes, you can bring a friend.
Please don't RSVP.
No, there isn't a guest or mailing list you can get on.
We're busy. You are, too. This is our hyper-informal, non-structured, friendly way of getting together with our colleagues and meeting new friends at a safe remove from the world of trade shows in hotel ballrooms.
Hope you can make it if you're in NYC next Tuesday!
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT