Ballmer on Online Ads

Pamela Parker | December 7, 2005 | 0 comments

From a Reuters article:

"Online advertising is of keen interest to us and I have absolutely nothing to say about the AOL deal or no deal whatever," said [Steve] Ballmer [CEO of Microsoft].

"If you ask, particularly our consumer-facing businesses, what will be the most rapidly growing revenue stream at Microsoft, it's absolutely going to be advertising."

This is, of course, in keeping with Microsoft's Windows Live strategy.

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ABOUT THE AUTHOR

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.