Ballmer on Online Ads

  |  December 7, 2005   |  Comments

From a Reuters article : "Online advertising is of keen interest to us and I have absolutely nothing to say about the AOL deal or no deal whatever," said [Steve] Ballmer [CEO of Microsoft]. "If you ask, particularly our consumer-facing businesses, what will be the most rapidly growing revenue stream at Microsoft, it's absolutely going to be advertising." This is, of course, in keeping with Microsoft's Windows Live strategy .

From a Reuters article:


"Online advertising is of keen interest to us and I have absolutely nothing to say about the AOL deal or no deal whatever," said [Steve] Ballmer [CEO of Microsoft].

"If you ask, particularly our consumer-facing businesses, what will be the most rapidly growing revenue stream at Microsoft, it's absolutely going to be advertising."


This is, of course, in keeping with Microsoft's Windows Live strategy.

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

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