Marketing News & Expert Advice
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Quip of the Day:
"The only way you could use the term 'flock' in connection with pharmaceutical firms and social media is to say that companies are a scared flock of geese... How many minutes in a video or Webcast before you have to mention the risk information associated with a drug? If you mention a benefit, how much time do you have to mention the risk? Know the answer? No, no one does."
-Eye on FDA blogger Mark Senak, rebutting a Washington Post claim that drug makers are "flocking" to social media.
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ABOUT THE AUTHOR
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
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