Remember the buzz around Yahoo!'s executive team of Hollywood all-stars? Well goodbye to all that
Remember the buzz around Yahoo!'s executive team of Hollywood all-stars? Well goodbye to all that.
In an interview with the Times, Lloyd Braun says he was all wrong about online video and is actually much more interested in partner- and user-generated pages than in doing TV-style shows.
Here's money quote #1: "I didn't fully appreciate what success in this medium is really going to look like. This is not about creating one-off hits like in my old business. That is not going to create a sustainable competitive advantage over the long term."
Here's money quote #2: "I now get excited about user-generated content the way I used to get excited about thinking about what television shows would work."
This is stunning, and a total about face for a company that less than a year ago was the most aggressive originator of sophisticated video content online. Here's the new scenario, apparently: The reigning champion (among portals anyway) of original Web video turns out to be longtime pariah AOL(!), while Yahoo! treads firmly down the services-and-partners path already embraced by Microsoft and Google.
Braun also took advantage of his interview with Saul Hansell to dispel widespread rumors that he'll soon leave the portal over differences with CEO Terry Semel.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.