Remember the buzz around Yahoo!'s executive team of Hollywood all-stars? Well goodbye to all that
Remember the buzz around Yahoo!'s executive team of Hollywood all-stars? Well goodbye to all that.
In an interview with the Times, Lloyd Braun says he was all wrong about online video and is actually much more interested in partner- and user-generated pages than in doing TV-style shows.
Here's money quote #1: "I didn't fully appreciate what success in this medium is really going to look like. This is not about creating one-off hits like in my old business. That is not going to create a sustainable competitive advantage over the long term."
Here's money quote #2: "I now get excited about user-generated content the way I used to get excited about thinking about what television shows would work."
This is stunning, and a total about face for a company that less than a year ago was the most aggressive originator of sophisticated video content online. Here's the new scenario, apparently: The reigning champion (among portals anyway) of original Web video turns out to be longtime pariah AOL(!), while Yahoo! treads firmly down the services-and-partners path already embraced by Microsoft and Google.
Braun also took advantage of his interview with Saul Hansell to dispel widespread rumors that he'll soon leave the portal over differences with CEO Terry Semel.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.