A Bold Move from Ford
We haven't had time to weigh in on this earlier this week, but, wow, what Ford is doing with its FordBoldMoves.com site and video documentary is really bold
We haven't had time to weigh in on this earlier this week, but, wow, what Ford is doing with its FordBoldMoves.com site and video documentary is really bold
We haven’t had time to weigh in on this earlier this week, but, wow, what Ford is doing with its FordBoldMoves.com site and video documentary is really bold. In the video, the company acknowledges losing touch with the consumer, being in mortal danger of “going down,” and desperately needing to turn itself around. It’s really energizing to see a company commit to opening the kimono (perhaps an unfortunate choice of language consider who Ford is competing with) and engaging in dialogue with its customers… or the customers it has lost.
They’re doing a lot of things right. Comments are enabled. Though one has to register to comment, only an e-mail address and password are required. Users can paste Javascript code into their blogs (which I’ve done here) to distribute the video and comment upon it. There are feeds, both outgoing and incoming. The site has a feed from Yahoo News showing the latest news about Ford. At this writing it’s about a credit downgrade and how the CEO is ruling out a bankruptcy filing. Someone’s gotta be gritting their teeth.
That said, a number of details screw up the online execution:
Will this be the online destination to watch Ford’s spectacular flame-out, where you can see a 100-plus-year-old company die before your eyes? Could be, but the seeming candor and good intentions behind the site make me, at least, root for Ford.
(full disclosure: I own a Ford vehicle, but I swear it was my husband’s decision.)
UPDATE: Forgot to say we first wrote about this documentary plan here.
UPDATE2: The e-mail confirmation finally arrived, and I’ve determined that inability to see comments is a Firefox issue, as it looks OK in IE.