Google Muscles Into HopStop's Corner

In New York City Mapquest directions mean nothing, and Google Maps are great for locating what block an address is on, but not so good for directions

In New York City Mapquest directions mean nothing, and Google Maps are great for locating what block an address is on, but not so good for directions. I practically live and die by HopStop, and love the mobile version when I’m on the go. It gives directions for New Yorkers, and those in Chicago, San Francisco, Washington, D.C. Google this week released a map to plan trips using public transit in and around New York City. It looks like there are some rough edges to be worked out, but Google Maps might just give HopStop some stiff competition for commuting around town, and in the tri-state area since both layer metro New York commuter trains into the mix. I gave Google a few sample routes a try, and will continue to do so, but there are still a few loose ends I want filled in. It was a little unclear how to get from point A to point B on one route. What I did like was the easy way to toggle between alternate routes with Google. Sometimes HopStop likes to hide the alternate route button, or still offers up the same train line with a different number (or letter) train.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource