Poor Planning Leads to RNC Web Contest Take Down

  |  July 17, 2009 

ClickZ News - Politics & AdvocacyIt looks like the Republican National Committee didn't exactly do its homework on one of its latest efforts to peg the Obama administration as big spenders. By way of TechPresident (by way of Politico and leftie political site AmericaBlog), the RNC launched an online contest aimed at young Republicans earlier this week, but the committee -- amazingly -- forgot that there are a whole lotta detractors out there ready to pounce.

The "Obama Card" game was a contest aimed at young Republicans. The challenge: see how fast they can reach expenditures totaling "the $3.4 trillion limit set by our current president." The game apparently was integrated with Amazon's database. Contestants could search for products, adding them to their shopping carts in the hopes of amassing the whopping sum.

AmericaBlog's John Aravosis had some fun with it the other day, searching on keywords like "Jew," "bondage," and "anal." The intended results ensued: lots of books with offensive and risque titles and imagery.

Now, after launching Tuesday, according to Politico, they've taken it down. I have a call into the RNC to confirm and find out whether they'll re-launch it.




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Kate

Kate Kaye is a Senior Editor at ClickZ News. As a daily reporter and editor for the original news source, she covers beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

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