With the election year upon us, some voters may want to get their information and coverage of the big event wherever they go
With the election year upon us, some voters may want to get their information and coverage of the big event wherever they go. Microsoft is looking to capitalize on voters looking for breaking news by sponsoring a free Campaign Tracker application for Windows enabled Mobile phones..
NewsGator is providing its Mobile Reader system and widget services, while the news organizations Washingtonpost.com and Newsweek will update the political news via RSS feeds. Campaign Tracker was created by NewsGator's Software-as-a-Service division which handles syndication services, and Microsoft's Mobile2Market program. It'll run on Microsoft Windows Mobile 5 and 6 devices, as well as Microsoft Pocket PC devices. The service itself will go online early next week.
Post updated to correct the application's name from Candidate Tracker to Campaign Tracker.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT