Zappos, Cisco to Chat Up Social Media at SES San Jose

Cisco Systems sells network equipment (e.g., routers and switches) and Zappos sells shoes. Each will be telling its social media story during panels hosted by ClickZ and Online Marketing Summit at Search Engine Strategies San Jose today.

We're also expecting a lively session about white hat/black hat in social media.

Not able to attend? Follow the conversation on Twitter by tracking #sessj.

Here's the complete lineup of the ClickZ/OMS panels:

Igniting viral campaigns: Brian Ellefritz, senior manger, social media marketing at Cisco Systems; Matthew Liu, product manager at YouTube sponsored videos; 10e20's Greg Finn; WebMama's Barbara Coll; and Apogee Search's Bill Leake. That panel will be moderated by Aaron Kahlow, chairman of the Online Marketing Summit.

Managing conversations and reputations: Brian Kalma, head of user experience and Web strategy, Zappos; Digital Voodoo's Dave Evans; Serengeti Communications' Liana Evans; and HubSpot's Mike Volpe. It will be moderated by yours truly.

White hat vs. black hat in social media: Harte Communications' Beth Harte; TopRank Online Marketing's Lee Odden; Search & Social's Dave Synder; and 97th Floor's Chris Bennett. Dave Evans will moderate.