Paper Boy Delivers Pizza

  |  November 16, 2005   |  Comments

PointRoll's betting on the fact that it's not just the IT guys who can be bribed with pizza

PointRoll's betting on the fact that it's not just the IT guys who can be bribed with pizza. Marketers like the stuff, too.

A direct mail campaign for new local marketing offering Paper Boy will deliver a "beaten-up, empty, grease-stained pizza box" to 3,500 creative and media professionals, bearing the message, "Some things are better delivered locally."

The campaign was created by Sharpe Partners.

Pizza box.jpg

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ABOUT THE AUTHOR

Rebecca Lieb

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.

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