American Airlines' CGM Journey

Anna Maria Virzi | February 7, 2008 | 0 comments

AAdvantage, American Airlines' frequent flyer program, has enrolled consumer-generated media (CGM) in its marketing efforts.

"See other AAdvantage members' travel photos," reads the subject line of an e-mail message sent yesterday from American Airlines' frequent flyer program.

At "Milestones," AAdvantage's frequent flyer members are invited to upload travel photos and contribute travel advice on a message board. Paris is the most recent site to be featured.

Since July, AAdvantage has featured three other destinations: Rome, London, and Hawaii.

In the consumer generated media world of travel, TripAdvisor has long been a prominent site for online hotel reviews. That site, owned by Expedia, boasts it has more than 10 million traveler reviews and opinions of hotels, vacations, and more.

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ABOUT THE AUTHOR

Anna Maria Virzi, ClickZ's executive editor, is a journalist who's covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline magazine and has worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.