Home  › Social › Social Media

Oreo Takes Big Budget Baby Step in Social Media

  |  August 31, 2009   |  Comments

Oreo has tapped star power to promote its new Golden Double Stuf cookie.

Oreo has tapped star power to promote its new Golden Double Stuf cookie.

In a homepage video ad that appears today on YouTube, Donald Trump challenges Eli and Peyton Manning to participate in a "lick race" competition to buy the so-called DSRL or the Double Stuf Racing League.

The YouTube video includes a promotion pointing Oreo fans to follow the brand on Facebook and Twitter and visit a YouTube channel or microsite for the Double Stuf Racing League. The campaign also includes a sweepstakes to meet the Mannings in Florida.

Will using celebrities like Trump and the Manning brothers help a social media campaign? Perhaps. To me, though, it feels like Oreo -- which has a huge following on Facebook -- is trying a little too hard to stuff its brand into social media channels.

OreoYouTube.jpeg

 

Tags:

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...